360° Brand Support & Seasonal Campaigns

Strengthened market presence by positioning Frontier as the top-of-mind choice through holiday and seasonal campaigns, including “Fly Greener” initiatives. The goal was to keep copy as lean as the fares—driving immediate action while maintaining the brand’s high-energy personality.

STRATEGY:
Championed creative with marketing managers to align digital UI/UX with physical and social activations. As lead copywriter, I developed brand assets contributing to a record-breaking year—including 1,748 free flights and 7 new destinations—ensuring all work remained unmistakably Frontier.

Role
Senior Copywriter (Contract)
For
Frontier Airlines
Date
September 2022 – January 2023
URL
www.flyfrontier.com/

© Brainstorm Brand Shop 2012

360° Brand Support & Seasonal Campaigns
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Frontier Airlines World Mastercard® - ‘Pick Your Card’ Program

CD for TikTok spot - Promoting GoWild! All-You-Can-Fly Pass
Concept: Too Busy Traveling - no time to sleep, sleep is optional!

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Email Hero Graphic - Travel Bans Lifted

College Football Season - Game Day Deals Hero

College Football Season - Game Day Deals Hero

College Football Season - Game Day Deals Hero

Sun I Snow Paid Ads Campaign - Jivox, Dynamic Creative Optimization

Sun I Snow Paid Ads Campaign - Jivox, Dynamic Creative Optimization

Sun I Snow Paid Ads Campaign - Jivox, Dynamic Creative Optimization

Sun I Snow Paid Ads Campaign - Jivox, Dynamic Creative Optimization

Sun I Snow Paid Ads Campaign - Jivox, Dynamic Creative Optimization

Sun I Snow Paid Ads Campaign - Jivox, Dynamic Creative Optimization

Sun I Snow Paid Ads Campaign - Jivox, Dynamic Creative Optimization

Sun I Snow Paid Ads Campaign - Jivox, Dynamic Creative Optimization

Sun I Snow Paid Ads Campaign - Jivox, Dynamic Creative Optimization

Sun I Snow Series - Email Hero

Ski Series - Email Hero

Sun I Snow Series - Email Hero

Sun I Snow Series - Email Hero

Western Sweepstakes - Social

Western Campaign Sale - Email Hero

Story promoting "Money Saving Tips for Holiday Travel" blog

Friends Fly Free - Desktop Banner

Friends Fly Free Campaign - Hero

New York Stewart International Airport Co-Op - Outdoors theme, Social

New York Stewart International Airport Co-Op - City highlight, Social

Co-Op with Tampa International Airport - Art district focus, Social

Co-Op with Tampa International Airport - Aesthetic appeal, Social

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report

Visit Orlando x Frontier Airlines Post-Campaign Report
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