Brainstorm Brand Shop

PURE PASSION. PROVEN PERSUASION.

International Brawlhalla Campaign

Partnered with Ubisoft to execute a global campaign centered around the Brawlhalla 2022 SteelSeries Invitational. The primary goal was to drive software downloads by offering players the Apex Keysword—an exclusive in-game weapon skin tailor-made to mirror our iconic keyboard design.

STRATEGY:
Tapping into the tournament’s momentum as a high-visibility hook, we increased brand awareness and user traction. By positioning Moments as the easiest way to capture and share gameplay, we drove software adoption while fueling viewership through lucky draws for pro gear and a custom logo avatar.

Role: Senior Digital Copywriter
For: Ubisoft & SteelSeries
Date: March 2022 – June 2022
Type: 360° Cross-Platform Campaign
URL: steelseries.com/gg/moments/brawlhalla