Genshin Impact Giveaway

Executed a global partnership with HoYoverse to drive adoption of SteelSeries Moments auto-clipping technology. By incentivizing the Genshin Impact community with exclusive rewards, we positioned our platform as the essential tool for capturing the game’s most cinematic triumphs.

STRATEGY:
Developed a cohesive 360 campaign fusing Genshin Impact’s “dreamy” aesthetic with high-performance utility. We built a seamless acquisition funnel connecting social, email, and in-app touchpoints to heighten brand awareness and strengthen strategic integration for both partners.

Role
Senior Digital Copywriter
For
HoYoverse & SteelSeries
Date
May 2022 – June 2022
Type
360° Integrated Campaign
URL
steelseries.com/gg/moments/genshinimpact

© Brainstorm Brand Shop 2012

Genshin Impact Giveaway
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SteelSeries x HoYoverse - Genshin Impact Giveaway Landing Page

A/B testing - Paid Social Ads

Twitter Promos

Instagram Promo

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