CoorsCoors Archive Brew
Why: Coors never released their original recipe, which has left people wondering for centuries.
Truth: People always want to be part of something special – historical events, privileged occasions, etc.
NEXT Creatives Ad Campaign
Copywriter; Brand Strategist
NEXT Creatives Ad Campaign
Digital Integration: Bars and liquor stores have an electronic device that keeps count as 187,300 bottles slowly disappear. Every time one is sold, it's fed to the digital billboard. Possible App could also be developed.
Digital Integration: Same as billboard.
