CO-BRANDED PARTNERSHIP: ACQUISITION CAMPAIGN

This campaign boosted software downloads for SteelSeries Moments by offering gamers a compelling promotional incentive in collaboration with Discord. By utilizing this exclusive partnership, we successfully increased brand visibility and user engagement across both platforms.

STRATEGY:
Working with our client and Software Marketing, I led concepting and copy for social, web, and in-app assets. We highlighted Full HD sharing to drive Nitro acquisition, ensuring a seamless journey from promotion to install that clarified the overall value proposition.

Role
Senior Digital Copywriter
For
Discord & SteelSeries
Date
October 2021 – March 2022
Type
User Acquisition & Integrated Marketing
URL
support.steelseries.com/hc/en-us/articles/4551276582797-Moments-x-Discord-Nitro

© Brainstorm Brand Shop 2012

CO-BRANDED PARTNERSHIP: ACQUISITION CAMPAIGN
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SteelSeries x Discord Campaign Landing Page

GG Home Page Promo - Banner Ad

Moments In-App Pop-up

GG Community - Banner Ad

4 Responsive Ads
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