Sale page on their website
Brainstorm Brand Shop
PURE PASSION. PROVEN PERSUASION.
Digital Copy Refresh
This brand voice revitalization amplified sales through a strategic copy refresh across the digital storefront and email marketing channels.
Strategy:
I audited existing content to introduce more relatable, product-focused storytelling. By optimizing the storefront for clarity and desire—and crafting editorial-style emails—I helped the brand better connect with design-conscious customers.
- Role
- Senior Digital Copywriter
- For
- City Lights San Francisco
- Date
- June 2021
- Type
- E-commerce Copywriting & Email Marketing
- URL
- citylightssf.com/