Sonar Early Access & Software Launch

Led the Early Access launch for a revolutionary audio app, evolving SteelSeries GG into a next-gen software destination. Introduced pro-level tuning—including parametric EQ, advanced mic settings, and virtual surround sound—to give players “X-ray hearing” that replaces the need for cheat codes.

STRATEGY:
Collaborated with sound engineers and E-sports pros to translate complex specs into high-impact gamer-speak. By positioning Sonar as a way for players to virtually become omnipotent, we ensured every asset remained performance-driven while maintaining the brand’s unapologetic “For Glory” edge.

Role
Senior Digital Copywriter
For
SteelSeries Sonar
Date
August 2021 – May 2022
Type
360° Integrated Campaign (Web, App, Paid, Email)
URL
steelseries.com/gg/sonar

© Brainstorm Brand Shop 2012

Sonar Early Access & Software Launch
←

SteelSeries Sonar - Early Access Landing Page

SteelSeries App Presentation for News, Media, PR, etc.

Sonar and Arctis 7+
Blog header previews on https://steelseries.com/blog

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Arctis 7+ and Sonar - Post Purchase Email

Blog header preview on https://steelseries.com/blog

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Up To Something OOH Campaign
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