Up To Something OOH Campaign

Kicked off the 2025 season by reimagining a downtown parking garage as an immersive “hype machine.” We turned every touchpoint—from elevators and EV chargers to exit ramps—into an immersive canvas, revealing the team mascot Cylo’s backstory. 🐂 ⚾ ⚡

STRATEGY:
Partnered with the agency to transform standard signage into a surge of hometown energy. We caught fans en route to the ballpark, expanding reach via digital billboards and stadium panels while inviting local businesses to join the roster as official “Storm Chasers”—their new identity.

Role
Senior Copywriter
For
Lancaster Stormers
Date
2025
Type
Out-of-Home Advertising
URL
www.getuptosomething.com/lancaster-stormers-out-of-home-ad-campaign
Ideation + Concepting
Copywriting Support

© Brainstorm Brand Shop 2012

Up To Something OOH Campaign
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