The Lancaster StormersOOH Campaign by Up To Something

To kick off the Lancaster Stormers season, we transformed a downtown parking garage into a full-blown hype machine—elevators, EV chargers, exit ramps, and all.

The campaign expanded across the city with digital billboards, window displays, and stadium panels. This wasn’t just signage—it was a surge of hometown energy, catching fans on their way to the ballpark (or simply circling for a parking spot).

Local businesses joined the roster, proudly displaying window posters that declared them official Storm Chasers—our new name for Stormers fans, inspired by the story behind the team mascot. 🏟️ ⚾ 🐂

Senior Copywriter
April 2025 – August 2025
Out-of-Home Advertising
Copywriting Support