Performance Marketing Campaign

Improved user acquisition for SteelSeries Moments by executing a high-volume paid social campaign tailored to diverse gaming personas. The goal: optimize ad creative through rapid A/B testing on Facebook and Instagram.

Strategy:
Partnering with my Senior Art Director, I concepted and wrote three rounds of creative, using Marpipe for multivariate testing. By analyzing top “Gold, Silver, and Bronze” performance reports, I iterated on headlines and imagery to ensure the final assets were optimized for maximum conversion.

Role
Senior Digital Copywriter
For
SteelSeries Moments
Date
August 2021 – June 2022
Type
Performance Marketing & A/B Testing

© Brainstorm Brand Shop 2012

Performance Marketing Campaign
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